Terms of Service.

These terms ("Terms") govern your use of reelty.cloud and set out the general framework for projects carried out by Reelty ("we", "us", "our"). Specific projects are governed by an additional statement of work (SOW) signed at the start of the engagement — where the SOW and these Terms conflict, the SOW wins.

1. About us

Reelty is an independent design studio based in the United Kingdom, operated by Rhys Evans. You can reach us at hello@reelty.cloud.

2. Website use

You're welcome to browse this website, read the content, and get in touch. By using the site, you agree:

• Not to use it in any way that breaks the law or infringes anyone's rights
• Not to try to gain unauthorised access to the site or its underlying systems
• Not to scrape, mirror, or reproduce our content without permission (see section 8)

The site is provided "as is" — we do our best to keep it online and accurate, but we can't guarantee uninterrupted availability.

3. Engaging us for services

An enquiry (via the contact form or email) is not a binding agreement. We'll enter into a contract only after both parties have signed a statement of work setting out scope, timeline, deliverables and fees.

Once signed, the SOW plus these Terms form the complete agreement between us.

4. Fees and payment

Unless the SOW says otherwise, our standard payment schedule is:

• 50% deposit due on signing, before work begins
• 50% balance due on completion, before final files are handed over

For larger projects we may split payment into milestones. All fees are quoted in GBP and exclude VAT (where applicable). Invoices are payable within 14 days. Late payments may incur interest at 4% above the Bank of England base rate in line with the Late Payment of Commercial Debts Act 1998.

If a project is paused at the client's request for more than 30 days, we reserve the right to invoice for work completed to date and re-schedule the remainder.

5. Scope and revisions

Every project is priced on an agreed scope. Each SOW includes a defined number of revision rounds at each design milestone (typically two). Requests outside the agreed scope — new pages, new features, additional rounds — will be quoted separately as a change order and must be approved before work continues.

We don't believe in endless revisions. Good feedback is specific; vague "can you make it pop more" feedback will be met with a clarifying question, not another round.

6. Client responsibilities

To keep projects on time, we ask clients to:

• Provide content, assets, brand material and access in a reasonable timeframe
• Nominate a single point of contact with authority to approve decisions
• Respond to review requests within 5 working days (or longer if agreed)
• Provide timely and specific feedback during revision rounds

Delays caused by client-side hold-ups may shift the project's end date and, in extended cases, require a re-booking fee.

7. Approval and handover

Final deliverables are deemed approved once you sign off the final milestone or — if we don't hear back — 10 working days after handover.

Post-launch support (bug fixes, browser compatibility, etc.) is included free of charge for 30 days after launch. Beyond that, we offer optional monthly retainers for ongoing work.

8. Intellectual property

We believe IP should be straightforward:

• You own the final deliverables. Once a project is paid in full, all ownership of the final design, code and brand assets created specifically for you transfers to you.
• We retain rights in reusable components. Any underlying tools, templates, code libraries, methodologies or pre-existing materials we use remain our property. We grant you a perpetual, royalty-free license to continue using them as part of your delivered project.
• Third-party assets (stock photos, fonts, plugins) remain under their original licenses, which pass through to you.
• We keep showcase rights. We may display the work in our portfolio, case studies, social media and pitch materials, unless we've agreed otherwise in writing.
• Unused concepts (designs or ideas presented but not selected) remain our property and may be developed for other clients.

9. Confidentiality

Any non-public information either party shares during a project is confidential and won't be shared with third parties without written consent. This obligation survives the end of the project. Where required, we'll sign a mutual non-disclosure agreement at the start of the engagement.

10. Cancellation

Either party may cancel a project at any time with written notice. If cancelled:

• The deposit is non-refundable to cover work already performed and scheduling
• You'll be invoiced for any additional work completed past the deposit value at our standard rates
• We'll hand over all work completed to date in its current state (no obligation to deliver finished files if the project is cancelled partway)
• Ownership of deliverables transfers only when outstanding fees are paid in full

11. Warranties and liability

We warrant that we'll perform our services with reasonable skill and care, consistent with industry standards. We don't warrant that:

• Deliverables will achieve any specific commercial outcome (we can design for growth but we can't guarantee it)
• The work will be bug-free forever on every future browser or device
• Third-party services, platforms or integrations will remain available or unchanged

To the maximum extent permitted by law, our total liability under any project is capped at the total fees you've paid us under that project. We're not liable for indirect or consequential losses (lost profits, lost opportunities, data loss), and nothing in these Terms limits liability for anything that can't be limited by law — for example, fraud, or death or personal injury caused by negligence.

12. Force majeure

Neither party is liable for delays or failures caused by events beyond reasonable control — that includes hardware failure of critical third-party platforms, power outages, serious illness, or actual force majeure events.

13. Governing law

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales, though we'd always prefer to resolve things over a coffee first.

14. Changes to these Terms

We may update these Terms from time to time. The version in effect for your project is whichever version was current when you signed the SOW — later changes don't apply retrospectively.

15. Contact

Questions about these Terms? Email hello@reelty.cloud. We're reasonable people and we'd rather talk it through than read legal back-and-forth.