Reelty is a design studio of one. No account managers, no junior creatives learning on your budget, no slide decks dressed up as strategy.
I've been in rooms where three people presented a slide deck to explain a logo. Where good ideas got killed by committees. Where the real decisions were made by whoever shouted the loudest in a Monday meeting.
That's not Reelty.
Reelty is one person, one opinion, and a short list of clients who want their brand to feel like it was made with intention. I do the thinking, the drawing, and the building — so nothing gets lost in the Chinese-whispers of a traditional agency.
The trade-off? I only take on a handful of projects each quarter. If we're a fit, you'll have my full attention. If we're not, I'll tell you and point you somewhere great.
I'm a designer, developer and unapologetic perfectionist based in the UK. I started Reelty after years of working on the inside of big systems — service desks, enterprise workflows, the kind of places where good design gets optimised away by whoever filed the most tickets that quarter.
I learned a lot in those rooms. Mostly, I learned what I didn't want to build. I wanted a studio where one person owned the whole thing, where the end product was proof of care, and where the work itself was the pitch.
Outside of Reelty I share the process publicly — build-in-public on Instagram, industry thinking on LinkedIn. I'm always interested in hearing from people who take design seriously.
It's the whole thing. Every choice — type, colour, motion, microcopy — is either making your brand feel more like itself or less. We don't ship work that doesn't pass the taste test.
We stay intentionally small so the quality bar stays intentionally high. No scaling, no junior handoffs, no "we'll loop the dev team in later". The person you pitch to is the person doing the work.
Every site we ship has to earn its keep — leads, conversions, brand equity, something measurable. Beautiful is the baseline. Useful is the goal.